Chapter 22: The Propaganda War Begins, and There Are Frequent Gossips
Chapter 22: The Propaganda War Begins, and There Are Frequent Gossips
After entering December,
The temperature has generally dropped sharply across the country, and people have already put on thick coats when they travel.
Even some people have already put on down jackets.
However, contrary to the temperature, the propaganda work in the film market has become more and more intense.
No, in the first ten days of December, several popular movies in the Lunar New Year file began to be overwhelmingly publicized.
All kinds of explosive gossip about celebrities also began to appear together.
Brilliant! Lin Yun, the heroine of The Flower Blooms That Year, entered the hotel with a mysterious man at midnight, and came out at noon the next day. What happened during this time?
The star of The Great Wall Xiao Xianrou Lu Guan was revealed to be in a relationship with the well-known actress Xiao Tong in the circle. For details, please pay attention to the follow-up.
The director of Mission Thunder Li Hua said in an interview that he spent 30 million yuan on special effects for this film. Please look forward to the final film effect.
The movie The Secret of Wang Cuihua and Me 3 announced the release of the Lunar New Year file. The classic comedy movie is coming again. Are you ready?
These movies, as if they had been negotiated, were exposed to various scandals on the first day of December.
Netizens who eat melons were stunned when they saw this.
With so many melons, which one is real and which one is fake?
True and false, false and true, it is difficult to distinguish.
For a while, the internet was also buzzing with these scandalous news.
The popularity, topics, and traffic of related movies have also continued to increase.
This also made Xu Mu, who was about to promote his movie, dumbfounded!
Boy, is it still this set?
Although he knew that these scandals might be the hype of the movie.
However, I can't help but the netizens like to watch it!
Seeing this situation, Xu Mu also had a very headache.
There's no way, the male and female leads in his movies are all unknown young actors.
Strictly speaking, nine-line actors are not qualified.
Therefore, it is impossible to rely on gossip to hype his new movie.
Why.
Forget it, let's edit the movie first and do post-production.
Seeing all kinds of rumors on the Internet, Xu Mu could only sigh, and then honestly participated in the post-production of the film.
No way, who made his movie not have traffic stars!
The temperature in December is getting lower and lower day by day, and people wear thicker and thicker clothes.
However, the promotion of online movies has become more and more crazy.
Gossip, also emerge in endlessly.
It's all small news that the number one woman from a certain movie entered a hotel late at night with a mysterious man.
What is even more exaggerated is that photos of suspected female stars kissing were also exposed.
The scale of the scandal is getting bigger and bigger!
Now, eating melon netizens are even more excited.
Some people even hope to make this kind of melon come more fiercely!
However, shortly after these explosive scandals are exposed, the parties will immediately come out to clarify.
Deny everything.
And the final facts are indeed all scandals and falsehoods.
Although the netizens who eat melons were excited for nothing, the traffic of the movie has been earned.
This is hype.
December 15th.
Most of the film post-production of Ip Man 2 has been completed, and it will be completed in a few days.
And Penguin Video's promotion of Ip Man 2 has also begun.
On Penguin Video's website, whether it's the homepage or the details page of each video, there are advertisements for the movie Ip Man 2.
Even in the exclusive recommendations of members, there was an advertisement for Ip Man 2.
You can't say too much!
In short, users who watched TV dramas and movies on Penguin Video were frantically screened by the movie Ip Man 2.
It's just that this effect is slightly worse than those celebrity scandals.
Three days later, the post-production of Ip Man 2 was finally completed.
Xu Mu was finally freed from post-production.
To be honest, the post-production of a movie is even more difficult than making a movie.
Because he needs the director to watch and combine clips repeatedly.
Fortunately, Xu Mu had seen the original version of Ip Man 2, otherwise, if he had edited the movie, it would not have been possible so quickly.
Once the movie is done, all that's left is the publicity.
Penguin Video has already started to move, and Xu Mu has to think of a way here.
Because, relying on the promotion of Penguin video alone is not enough.
Without the participation of first-line stars, without the blessing of great directors, and without the winning of film awards.
To be honest, it is very difficult for such a movie to get a high box office.
But Xu Mu wasn't too panicked, because he already had a guaranteed box office.
That's right, it is the benefit of becoming the honorary vice president of the Huaxia Traditional Wushu Association in November.
More than two million members of the association, if most of them go.
So the box office is less than 50 million.
This box office is already very good for the current Xu Mu.
After all, the box office of Ip Man 1 is less than two million!
doodle
Just when Xu Mu was thinking about how to promote the movie, his cell phone rang.
Picking up the phone, seeing that it was Song Dongdong from Penguin Video, he answered the call without hesitation.
Hi Director Song, I don't know if you called me for something?
Hello, Director Xu, the movie will be released in a few days. I don't know about the promotion of the movie. What are you going to do?
Although Penguin Video has already started to promote Ip Man 2, they are also very concerned about how Xu Mu plans to promote it.
After all, the more publicity there is, the more people will watch it in the future.
In this way, the box office can be higher.
Director Song, I haven't thought about the promotional work yet, because the post-production of the movie just ended today. But, I will publicize it as soon as possible, don't worry about it.
Seeing that the other party was calling to inquire about film promotion work, Xu Mu didn't hide anything and told the truth directly.
Oh, that's it. By the way, Director Xu, if you haven't figured it out yet, it happens that we have a talk show broadcast live on the Internet recently, and you can participate in it when the time comes to promote the movie.
Song Dongdong didn't say anything because Xu Mu didn't think about publicity. Instead, she just thought of an opportunity for publicity, so she took the opportunity to invite Xu Mu to participate in the show.
What? Participating in a program? Director Song, what, I have never participated in a program before, and I don't have much experience. Besides, I am not well-known, so everyone probably doesn't know me as a new director.
This, there is no need for it!
Xu Mu had never participated in any program before, let alone a talk show.
Moreover, as a rookie director, he is not well-known, so the effect of participating in the program should not be great.
Therefore, Xu Mu refused in his heart.
Director Xu, you are underestimating yourself. Don't forget that although you are not well-known as a director, everyone knows that you are a master of martial arts! I believe that as long as you participate in this program , then many people will definitely watch it.”
On the other end of the phone, Song Dongdong couldn't help laughing while talking.
As she said, although Xu Mu is not well-known as a director, he is very famous as a master of martial arts!
Some time ago, it even made headlines!
You said, this is not well-known?
Director Song, this, this is mine, no, is this suitable?
What Song Dongdong said made Xu Mu hesitate.
He always felt that something was weird.
The promotion of my new movie does not rely on the identity of the director to promote it, but to rely on the unfounded identity of a martial arts master.
This, this is what it is!
Director Xu, I think it's very suitable.
This, that's fine, then I'll try it out.
However, after Xu Mu thought for a while, he still agreed to the other party's invitation.
After all, he has no other good way to promote the new movie right now.
If not, try this first.