Rebirth of the Wild Age

In a few years, various training courses and seminars will pop up among the people.

You never know which cat or dog is standing on the stage giving a lecture. He may graduate from junior high school, accomplish nothing, never run a business, never sell a single product, but he can tell you how to do business and teach you to cultivate the so-called entrepreneurial spirit.

The general procedure is this: first make jokes to get closer, tell stories to create an atmosphere, then pour chicken soup to brainwash, and finally beat chicken blood to make you strong.

After listening to the course, you feel that your blood is boiling all over, and you want to do something big. When you walk out of the venue, the cold wind blows, and you suddenly wake up, and realize that what you just said was all nonsense, and you can't remember the lecture content.

Song Weiyang is undoubtedly much more conscientious, what he talks about is all his years of experience in starting a business.

People with savvy will naturally benefit a lot from listening to it; people without savvy will just talk about Potian.

After talking for more than two hours, some people were fascinated by it, and the small book was filled with several chapters. There are also people who are confused and feel that this Dr. Ma is nothing more than that, and it does not help their career development.

Okay, that's all for today's class, Song Weiyang said with a smile, In the last 30 minutes, you can ask questions freely, and each person is limited to one question.

I!

I'll ask!

Choose me!

...

In an instant, dozens of people raised their hands, and Song Weiyang pointed to one of them and said, My friend, let's ask first.

Thank you, Dr. Ma, the man said hastily, I sell electronic clocks and watches, so I can contact the Hong Kong factory directly. Now that the SAR is flooded with this industry, I wanted to change something new. I even made a special The market survey shows that most consumers are willing to buy high-end electronic clocks that can tell the time. I immediately contacted the Gangcheng factory and specially ordered an electronic clock that can tell the time in Mandarin. The result is not the case at all. This high-end The sales of electronic clocks are far inferior to ordinary electronic clocks and electronic watches. Dr. Ma, are all the people who took the questionnaire lying to me?

This situation is really strange, and the others couldn't figure it out, and they all pricked up their ears, waiting for Song Weiyang's answer.

Song Weiyang did not answer directly, but said: Let me tell a story first. One year, in order to find new profit points, McDonald's conducted a questionnaire survey for customers. Most of the customers wrote that they wanted to increase healthy dishes. McDonald's In order to cater to customers, vegetable salads were quickly launched. However, the fact surprised them that the sales of vegetable salads were extremely sluggish, and the best sellers were still high-calorie and unhealthy burgers and French fries. Why is this happening?

Yeah, why is this happening? The bosses present were thinking hard.

Song Weiyang pointed to his own brain and said: People have logical thinking and subconsciousness. When customers fill out the questionnaire, their subconsciousness is mainly at work. They only think about eating healthy food, ignoring specific consumption situations. But when they walk When eating at McDonald’s, what they want is to fill their stomachs and enjoy the delicious burgers and French fries. At this time, the concept of health is thrown aside. After all, vegetable salads are not hungry and tasteless. If it is really for health, they Don't go to McDonald's, there are other places to choose.

I see!

Everyone suddenly realized.

Song Weiyang added: This friend can think of selling high-end timekeeping electronic clocks, which is very good. To do business is to have innovative ideas. But you must understand that high-end electronic timekeeping clocks are more expensive than quartz clocks, and the error is greater. It is competition. However, quartz clocks are more popular than cheap and beautiful electronic watches. When customers fill out the questionnaire, they only think of electronic clocks that can tell the time, which are convenient and stylish. But when they buy products, they will consider comprehensive factors such as comparing prices. So I chose other similar products.

I see, thank Dr. Ma for clarifying the confusion. The man bowed.

Song Weiyang faced the crowd and continued: Actually, the customer's consciousness and subconsciousness can be reversed. For example, add a beautiful package to the product, give the product a high-tech attribute, and label the product as respecting the elders. When the time comes , It is entirely possible to use these additional attributes to make customers throw away their rationality, let their sensibility prevail, and make them buy it in a daze and happily.

Papa papa!

There was thunderous applause, and the bosses applauded enthusiastically.

Let's talk more deeply and comprehensively, Song Weiyang said, not only customers, but also your employees, your friends, and your wives. You can't listen to what they say, but know their real motives. It is the key to determine their behavior. Customers pick bad products, maybe they don’t have enough money; employees complain that the task is too heavy, maybe they are not capable; wife complains that you are busy all day, maybe you spend too little time with her. As businessmen, bosses, and husbands, what should we do? It’s very simple, find out the real motivation of the other party, and reverse their emotional and rational thinking according to the situation. When they talk about feelings, you reason with them. They are reasonable When you talk to them, you talk about feelings. But remember, you must follow the other party when you talk, first affirm the other party, eliminate and dilute the gap, and then guide the other party's emotional or rational thinking step by step. This is easy to say, but difficult to do. The beauty is in one mind.”

Speaking so much, isn't it just a way to fool around! A big brother from the Northeast shouted.

Hahahaha! Everyone laughed.

Song Weiyang said: That's right, it's just deception. As long as the method is clever, even customers who don't want to buy your things will happily buy your things. Coordination, guidance, conversion, three steps, you will always be beneficial.

Zheng Xuehong stood at the door, scratching his head and said, Taozi, do you think he used this trick against us?

Probably not, but it seems to be. Chen Tao was a little confused.

The second questioner said: Dr. Ma, I used to have a partner. We were colleagues who had worked together for 16 years. Our friendship was as close as brothers. Last year we went into business together, and the company developed rapidly. The time has grown from one desk to four desks. I am ready to rent a separate office, but he suddenly wants to break up, and he will start the same company with others to compete with me. You said before that you want to build a business team, but how to prevent partners from breaking up, and how to distinguish who is a white-eyed wolf?

This situation is normal, Song Weiyang said, Some people lack funds, some people lack resources, some people lack time, and some people lack professional ability. At this time, when everyone gathers together and cooperates, we can learn from each other's strengths and avoid weaknesses. , to do things successfully. But as time, space and conditions change, the original balance of cooperation will be broken. For example, if your friend finds a partner with more money and resources, then he is likely to abandon you .Even if he didn’t find a good partner, he found that a business that used to require two people to complete can now be done by one person, so why should he give you money?”

But that's betrayal! the man said angrily.

Remember, the business world is full of betrayals, and family and friendship are not reliable in the face of interests, Song Weiyang warned, so when you first start a business, you must sort out the shares, and brothers must also settle accounts clearly, so that You can get together and break up. The business is cruel. If you want not to be abandoned and betrayed, then you must strengthen yourself and tie your partners to the chariot through interests. Even if you are in difficulty at this stage, as long as you have If you have enough charm and methods to make your partner believe that you have a future with you, then he will not leave you easily. You may even give him money instead of salary, because you can give him a brighter future.

Papa papa!

There was another burst of applause.

Song Weiyang's lecture time was originally scheduled to be three and a half hours, but the on-site effect was so good that the bosses enthusiastically persuaded him to keep him, and he kept procrastinating until it got dark.

It can't be done, my throat is dry, that's it for today. Friends, see you in the world! Song Weiyang clasped his fists and left after speaking.

Dr. Ma, please say a few more words.

Dr. Ma, when will you give the lecture again? Give me an exact time.

Dr. Ma, I haven't asked any questions yet.

Dr. Ma...

The bosses surrounded Song Weiyang and sent Song Weiyang out of the conference room, reluctantly, just like a little girl saying goodbye to her sweetheart.

Zheng Xuehong said in a low voice: Brother, you see everyone is so enthusiastic, how many more games do you want?

The guy with good ears heard it immediately, and said quickly: Yes, Dr. Ma, I promise to come to listen to a few more shows every day. The 500 yuan is really worth it.

Then, do two more games? Song Weiyang said with a smile.

...

The next morning, it was still the same meeting room, but the lecture could not start normally.

There were too many people, not only crowded the conference room, but there were also a lot of people standing in the aisle outside. With all kinds of friends and companions, some people even traveled half of the special zone to come to listen to Dr. Ma's lecture.

We had to change the venue temporarily and move the lecture place to the rooftop.

The property managers of the building all came, offered to help them unlock, and then stood on the roof and listened with gusto.

On the third day, among the crowd listening to the lecture, there were actually two local reporters from Shencheng. When they saw four or five hundred people gathered on the rooftop, they were shocked and inexplicable. After listening to the lecture, they were so impressed that they went back and wrote two passionate and touting articles that night.

On the afternoon of the fourth day, an article by one of the reporters was published in the Evening News.

Song Weiyang is described as an omnipotent entrepreneurial genius, and the lecture classes he held are also known as the Whampoa Military Academy in the entrepreneurial world of Shenzhen.

On Monday, thousands of people gathered in Shum Yip Building early in the morning.

Not only small bosses, but also wage earners working in foreign companies came here, and even some people on business trips to the special zone came to watch the fun and learn from it.

It exploded!